Research Services

    Our goal is to serve our clients with excellence in providing information that is presented…

          » On Time…Hassle Free…

          » Accurately…Within Budget…

  • What is Market Research ?

    » Market Research is the set of processes that links the consumers, customers, and end users to
    the marketer through the systematic gathering, recording, and analysis of qualitative and
    quantitative data about issues relating to marketing products and services

    » These information used to identify and define marketing opportunities and problems; generate, refine,
    and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process

    » The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  • Why Market Research ?

    » Market research is a key factor to get advantage over competitors.

    » Through Market information one can know the prices of the different commodities in the market,
    as well as the supply and demand situation

    » Market research provides important information to identify and analyze the market need,
    market size and competition.

    » It enables segmenting the market or population into subgroups with similar motivations.

About Us

  • Freeminds is a specialized provider for all research solutions and consulting services to the business community in the MENA region.
  • Freeminds was launched in 2010.
  • Experience in more than 40 categories & 20 countries in MENA.
  • Freeminds is able to handle all of quantitative and qualitative research studies to provide the ideal solution to your business’s problem.
  • Freeminds relies on specialized experts, permanents and associates and also on a local experimented staff required for the realization of all type of studies.

Why Us

  • Most of our work are from international research agencies who scrutinize our field quality systems more closely than most clients do we are the research "agency's research agency"
  • You get more senior attention and involvment.
  • We have a large backroom of solid field network & quailty control systems
  • More insightful actionable finding & advice
  • Our advices are built on solid field quality
  • We first understand your needs, we then build research up from first principles-entirely tailor-made, we do not fit your needinto ready made solutions

Qualitative Research

 Qualitative Research is gathering an in-depth understanding of human behavior ,the reasons that govern such behavior, and to gather initial consumer needs or early reactions to new product concepts.

 The qualitative method investigates the why and how of decision making, not just what, where, when.

 Smaller but focused samples are more often used than large samples.

Quantitative Research

 Quantitative Research Is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you Is to get reliable statistical results.

 It’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.

 Quantitative research typically includes customer surveys and questionnaires, which is conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website.

 Survey questions have to be carefully considered so that the results will provide meaningful data.

Scope of Research

Scope of Research

  Brand/Advertising Tracking

  Advertising pre-testing

  Customer Usage & Attitude (U&A) Surveys

  New Concept/Product Development & Testing

  Impact of Promotions/POS Monitoring

  Market Segmentation studies

  Demand/Market-Size Estimations

  Price Sensitivity Studies/Pricing Research

  Mystery Shopping Exercises

  Customer/Employee Satisfaction Surveys

  Ad Hoc Research Studies

Research types

  Primary research

  Secondary / desk research

Research solutions

  Data collection services

  Full service solutions

  Research based consulting or advisory services

Objectives addressed

  Market understanding/exploration

  Potential assessment

  Diagnostic studies

  Positioning development

  Product/Packaging development

  Satisfaction assessment

  Brand positioning

  Band image

  Brand Equity

  Message Recall

  Patient Journey

  Employee Satisfaction

  Pharmacy/OTC mystery shopping

  Customer segmentation

  Media user ship /viewership

Market Sector


Pre Fieldwork

• Interviewer and Supervisor Training
• Complete Manuals provided
• Mock/pilot interviews
• Accompaniments

During Fieldwork

• Back checking of each interviewer’s work
• Scrutiny
• Initial questionnaire feedback

After Fieldwork

• Interviewer wise analysis
• Data consistency
• Internal and External data validation 


  • Interviewers selected basis category, research type and specific competence areas
  • Trained supervisors assigned to monitor status of projects and provide guidance as necessary
  • Interviewers go through a rigorous training program irrespective of their experience in things such as
  •        Sampling principles and procedures
  •        Fieldwork methods and questionnaire design.
  •        Interviewing techniques, including initial approaches and probing


Ability to deliver Research beyond MENA countries via network of partners adhering to ESOMAR guideline

Our Team

Freeminds Team in Egypt

We have a full fledged Research and Field department is an advanced well-structured department We apply very strict quality control procedures.

Fieldwork Team Speciality

» Face To Face Interviews
» Door to Door
» Street Intercept
» Central Location
» Telephone Interviews
» CATI Call Center
» Focus group Discussion
» Mystery Shopping
» In-depth Interviews
» Mystery Shopping

Team Counter

Full-time Employees
B2B Interviewers
HC Dedicated Interviewers

Contact Us

Call Now


Opening Hours

Sunday till Thrusday

From 9:00 AM To 5:00 PM